BEAUTY IS A RITUAL MADE OF CHOICES

Sabel Haus is a science-led beauty advisory, led by a Doctor of Public Health. Our firm brings scientific discipline, industry expertise, and cultural insight to the brands and organizations behind the products people reach for every day.

Dr. Williams brings a rare combination that's almost impossible to find in one person: the academic rigor of a Doctor of Public Health, the cultural fluency of someone who has spent her career at the intersection of beauty, wellness, and equity, and the strategic sharpness of a consultant who knows how to turn vision into measurable impact. She holds a Bachelor of Science from UCLA and both a Master’s and a Doctorate in Health Promotion & Education from Loma Linda University, a foundation that shapes every engagement.

Her institutional credibility runs deep. She serves on the California Department of Public Health's Black Health Equity Advisory Group, is an Advisory Board Member for the Campaign for Safe Cosmetics' Non-Toxic Black Beauty Project, and Co-Chairs the National Beauty Justice Coalition. She is also a proud member of Alpha Kappa Alpha Sorority, Incorporated.

Her work has earned a Bronze Clio Award, one of advertising’s top honors, in the Culture Catalyst category for the GTF*O campaign with the Campaign for Safe Cosmetics, and she has been featured in the Washington Post, USC News, ESSENCE, VoyageLA, and NappyWood.

“Organizations don't just hire her for what she knows. They bring her in for who she is in these spaces, and the access, trust, and authority she carries within them.”

At Sabel Haus, that experience comes together to help brands and organizations read the market, sharpen their position, and move with greater clarity, relevance, and precision.

WE’RE IN THE ROOM