SABEL HAUS

WE DO THINGS DIFFERENTLY HERE.

Most beauty brands ask you to trust the label. We ask what's actually in it, and who it was built for.

We're a science-led beauty advisory firm. We work alongside your team to close the gaps the industry has left open, from ingredient safety to who gets represented on the shelf, and turn what we find into a position that holds up under scrutiny. You do the work. We advise. Whether you're entering a new market, repositioning, or building a campaign, we advise on what you create.

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OUR PROCESS

Before you launch, reposition, or step into a new arena, find out what your organization is actually saying, who is hearing it, and whether the evidence backs it up. The Impact Analysis is a 90-day advisory engagement that puts your story, your cultural standing, and your real-world impact under the same lens: science. You finish with a position you can defend and a clear order of operations for getting there.

It's built for forward-thinking organizations where science and storytelling carry equal weight.

Science + Story + Culture = Impact

Every engagement follows the same three phases. Each one builds on the last, and we work alongside your team throughout.

01. Analyze
We test your story, your cultural standing, and your impact against the science and the data. You get an Impact Report showing which claims hold, which need support, and which are exposed, plus market intelligence on where your field is crowded and where it's open.

02. Articulate
We turn what we found into a position you can defend and a story your audience believes. Creative direction, messaging, and impact reporting, all built on the evidence.

03. Activate
We put the position to work through campaigns and industry experiences that earn trust in the rooms where it matters. You lead the work. We advise on every move.

What you receive? An Impact Report on where your organization stands, with every claim rated Holds, Needs Support, or Exposed. You also get a science-backed position, a ranked roadmap, a team readout, and advisory support.

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ASK THE PEOPLE WE’VE WORKED WITH.

  • "Working with Dr. Williams on our Business of Beauty Program was nothing short of exceptional. From concept to execution, she brought a level of vision, professionalism, and creativity that elevated the entire experience for our members and guests. Her strategic coordination, attention to detail, and deep understanding of branding and beauty made the event both impactful and memorable."

    —Dr. Tora Brown, President, National Black MBA Association – Los Angeles Chapter

  • "At the Black Business Association's Salute to Black Women Conference, your depth of knowledge and your commitment to protecting the health of Black women and girls made the conversation truly impactful."

    —Karmyn Downs, Ed.D., National Membership Committee Co-Chair & Immediate Past President, National Coalition 100 Black Women, Los Angeles Chapter

  • "Dr. Williams led the Beauty of Black Women Campaign with vision and purpose, celebrating Black women's strength, beauty, and resilience. Through authentic storytelling and community engagement, she challenged social norms and honored diverse identities of women of color."

    —Kellie Todd Griffin
    President & CEO, California Black Women’s Collective Empowerment Institute

WHERE THE SCIENCE MEETS THE STORY.